Sanjeev Agarwal

Managing Director (Indian Sub-Continent)
World Gold Council

Love for beauty is inherent in all human beings. It is this aesthetic impulse which prompts an individual to create, possess and enjoy all that is beautiful. Jewellery is, no doubt, an aid to personal beauty and this is probably the reason why the art of jewellery has been associated with the development of human civilisation.

Over the years, through many industry changes, World Gold Council has consistently been the guiding light for the Gold industry. Gold has always been viewed as an investment commodity in India and we at World Gold Council are committed to change this perspective to view gold as a default fashion accessory for the quintessential Indian Women.

We already have a very strong base of gifted artisans who work upon a canvas of knowledge and heritage inspired by tradition and modern nuances to create "Ethno-Contemporary" designs.

Being an authority on Gold, today we take another major step forward by introducing the Indian Chapter of 'AuDITIONS 2005 - 06', in association with AngloGold Ashanti.

Through this platform we endeavour to tap the inherent and unique talent bringing forth the best creations in gold and providing a connoisseur of fine jewellery, a blend of innovation and inspiration. We have with us India's youngest and trendiest fashion designer Sabyasachi Mukherjee who will be the official consultant, brand ambassador and also one of the judges to identify the best of Indian talent.

So here's presenting to you the Oscars of gold jewellery design - "AuDITIONS 2005 - 2006", the global platform for developing and showcasing progressive design talent.

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India with its rich cultural heritage offers much to the creative minds to play around in the context of jewellery...Indian Consumers are always on a look out for “Design Innovations”; within the realms of traditional framework...

With the availability of a huge databank of traditional motifs and cultural references, Indian artisans and jewellery designers can offer a plethora of designs - that are inspired from ideas from our past,  by uniquely amalgamating modern nuances to give a refreshed graphical identity...through Auditions,it is our endeavour to stimulate the Artisans and the jewellery designers to develop a new category in gold jewellery - "Ethno Contemporary" to fulfil the needgap that exits amongst todays evolving woman.