
AngloGold Ashanti is the world’s second largest producer of gold, with 22 operations in 10 countries on four continents. Of the mining companies in the gold industry, AngloGold Ashanti is by far the most committed and involved in the global marketing of gold.
AngloGold Ashanti is committed to developing the market for gold. The group’s marketing programme aims to increase the desirability of its product, to sustain and grow demand, and to support the deregulation of the market in key economies. During 2004, AngloGold Ashanti spent some $16.6 million on gold marketing initiatives, of which 66% was spent through the World Gold Council (WGC).
Founded in 1987, the World Gold Council is an organisation formed and funded by the world's leading gold mining companies with the aim of stimulating and maximising the demand for, and holding of, gold by consumers, investors, industry, and the official sector. As well as undertaking marketing initiatives to drive demand, the World Gold Council is also instrumental in working to lower regulatory barriers to the widespread ownership of gold products, helping to develop distribution systems and promoting the role of gold as a reserve asset in the official sector.
World Gold Council is a commercially driven marketing organisation headquartered in London and offices in 11 countries. WGC aims to promote the demand for gold in all its forms through marketing activities in major international markets. The main objective is to promote the use of gold in all its forms namely in: Jewellery, Investment, Reserve Asset and Industrial Usage. For further information visit www.gold.org.
Gemplus Jewellery (Gitanjali Digico Group), one of the pioneering diamond houses in India and Damas, Dubai the largest retailing jewellery brand chain in the Middle East collaborated in a high profile joint venture to launch ‘D’damas’ in July 2003, a contemporary collection of gold and diamond jewellery for the first time in India.
‘D’damas’ brings with it the Damas heritage of luxury and trust. All diamonds in the D’damas collection are certified by IGI guaranteeing their quality and purity. Carving an exclusive niche for itself, each piece under the D’damas brand of jewellery has been exquisitely crafted using state of the art technology like pressure setting, invisible setting and carbon setting which is been used in India for the first time.
Rand Refinery Limited (RRL), the world's largest single-site gold smelting and refining complex, is an integrated metals management company, with a reputation for quality, reliability and integrity. The company's roots lie firmly in South Africa 's long established gold mining industry - for 73 years it was closely associated with the Chamber of Mines of South Africa. In 1994, it became an entirely independent company with its own board of directors appointed by its shareholders.
RRL's shareholders are amongst the leading gold producers in South Africa and the world, and are key clients, with a growing number of other African producers, for RRL's refining services. At the cutting edge of technology, RRL had refined more than 40,000 tonnes of newly mined gold, which is approx. 32% of all gold ever mined worldwide. For further information visit www.gold.co.za